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The Pure Canadian Gaming experience—it’s all for U.
Without you there is no us. That’s why every welcoming smile, every meal made, every drink mixed, every winning moment that goes into the Pure Canadian Gaming experience—it’s all for you .
WHAT 
CAN EXPECT FROM S
CAN EXPECT FROM SAUTHENTIC
Although the name is new, Pure has been a proud member of the Albertan community since 1973 providing a rich history of fun and games.
WELCOMING
At Pure, everyone will always feel welcome, comfortable and at-ease; where you can come as often as you like, let loose and have a good time.
SPIRITED
The Pure brand, its properties and its people are full of life: vibrant and vivacious; energetic, enthusiastic and entertaining.
HOSPITABLE
At Pure, hospitality comes from the heart – not the training manual. The service is sincere, not scripted. Kindness and compassion are common, not contrived.
MEET THE PURE CORPORATE TEAM
Brad Belhouse
President and CEO
Brad joined PURE as President and CEO in January 2021 and has over 20 years of gaming industry leadership and experience. Prior to joining PURE, Brad held several senior operational roles with Caesars Entertainment, including most recently as Regional President of Northern Nevada and Laughlin.
Prior to that, he was Senior Vice President and General Manager of Harrah’s Laughlin, and also held several corporate finance positions. Brad holds a Bachelor of Business Administration degree from Simon Fraser University and a Master of Business Administration degree from UCLA Anderson School of Business.
Anna Borissova
Senior Vice President & Chief Financial
As Pure Canadian Gaming’s Senior Vice President & Chief Financial Officer, Anna’s responsibilities are to manage all financial risks, planning, and reporting as well as IT for the entire organization.
She brings a wealth of hospitality experience spending over 14 years with Starwood Hotels and Resorts Worldwide in both hotels and at the corporate level, finishing with the company as Director of Finance and IT of the Sheraton Gateway Toronto. Her most recent role was served as Corporate Director of Operations Finance and Accounting, where she had direct supervision and management of financial statements, IT systems, budgets, forecasting, efficiency improvement, organizational restructuring and strategic planning for Delta’s 30 hotels.
Anna has earned her Master’s degree in Statistics and Econometrics, and over the past 5 years has taught Management and Financial Accounting at the Schulich University School of Business. She is a Certified Management Accountant and a Chartered Professional Accountant of Ontario.
Sandra Legere
Vice President, Human Resources
Since joining PURE Canadian Gaming, Sandra been actively involved in developing and implementing PURE’s Human Resource strategies and initiatives across four casino properties.
As Vice President of Human Resources, Sandra is responsible for all aspects of recruitment, training, employee engagement and team member development.
Prior to joining PURE Canadian Gaming, Sandra’s Human Resources experience included single and multi-unit environments such as Recruitment Manager for Convergys and District People Manager with Walmart Canada Corp.
Peter Wong
General Manager, Pure Casino Edmonton
Peter Wong is the General Manager of Casino Edmonton. As General Manager, Peter is responsible for the daily management of the Casino Edmonton and all aspects of casino operations.
Previously serving as General Manager for Casino Yellowhead since it’s opening in August 2000, Peter worked to improve Table Games at both Edmonton properties as Regional Director of Table Games from 2015 to 2019. Now resuming his role as GM, Peter brings a wealth experience in the gaming industry, serving for over 35 years, holding other various previous positions as Games Manager, Executive Games Manager and Casino Manager.
Peter was born in Hong Kong and studied in Canada attending Northern Alberta Institute of Technology.
Suzanne Lalonde
Vice President & Regional General Manager, Pure Casino Calgary/Lethbridge
Suzanne began her casino career in the UK and traveled the world extensively, setting up and operating casinos throughout Europe, Australia, the Caribbean, the Middle East and Canada.
The foundation to her effective leadership was acquired through decades of personal commitment, a passion for the casino industry and continuous professional development under the umbrella of Caesars’, Harrah’s, Sheraton and Casino’s Austria International.
Suzanne is recognized and proven to be a skilled and experienced casino operator with over twenty five years of national and international experience leading casino operations teams in Casino Gaming Operations, Marketing & Promotions, Business Development, Exceptional Service Experiences, Security & Surveillance, Human Resources, Facilities Management as well as Food and Beverage Operations.
Suzanne graduated from the South Manchester College of Business with her diploma in Business Administration.
Roderick Hall
General Manager, Pure Casino Yellowhead
Rod’s background in leadership and marketing provided a solid foundation when joining the gaming industry over 10 years ago. His first casino roles focused on tourism and customer engagement, working as a member of Paragon Gaming’s corporate team to develop successful programs and initiatives at their Canadian properties in Edmonton, Whitecourt and Vancouver. From there he took on dual roles as Director of Slots and Director of Marketing for the River Cree Resort and Casino before joining PURE Canadian Gaming as the Regional Manager of Slot Operations.
Now as the General Manager of PURE Casino Yellowhead, Rod takes a collaborative approach with his team to lead property operations, develop strategic initiatives, ensure guest satisfaction and drive team engagement across all departments. His abilities to connect and communicate, and to train and develop his teams are instrumental in building our success at Pure Canadian Gaming.
In addition to industry courses through the UNLV, Rod studied Website Development, Digital Media Marketing and Graphic Design with the Southern Alberta Institute of Technology
Darrel Kammeyer
VP Marketing & Revenue Development
Darrel Kammeyer is currently VP Marketing & Revenue Development for Pure Canadian Gaming. He brings over 35 years of data-driven customer relationship and brand marketing experience; leading numerous organizations to undergo transformational change by investing in innovative technology to facilitate customer centricity and loyalty.
Darrel has served as a senior executive at large publicly held, Native American and international companies including Thai Airways International in Bangkok, Thailand, United Airlines, Argosy Gaming, Isle of Capri Casinos, Ameristar Casinos, Prairie Band Casino & Resort, and Mohegan Sun.
Before joining Pure Canadian Gaming, Darrel was the VP of Marketing & Entertainment of Agua Caliente Casinos, the Executive Corporate Director of Customer Engagement at Wind Creek Hospitality, the VP of Industry Solutions for Hospitality, Travel & Gaming for MicroStrategy, and a Corporate Executive Director at Teradata.
Vince Pao
Executive Director, Marketing
Since joining Pure Canadian Gaming, Vince has been actively involved in developing and promoting the new Pure Canadian Gaming brand, providing strategic multi-market plans to attract new customers, improving services and creating market awareness at our four properties.
As Executive Director of Marketing, Vince is responsible for advertising, branding, public relations, promotions, communications, casino programs, entertainment, and special events at each property.
Bringing over 15 years of senior level marketing experience to Pure Canadian Gaming, Vince initially honed his craft as Public Relations & Marketing Manager with global furniture brand IKEA. His passion for gaming was ignited when he entered the casino industry with Eagle River Casino & Travel Plaza before moving on to manage River Cree Resort & Casino’s marketing, entertainment and promotions programs.
Vince holds a BA from the University of Alberta and studied his Public Relations Diploma at MacEwan University.
Tony Chen
Executive Business Development Manager
Tony joined Pure Canadian Gaming in 2013, and has been focused on enhancing the growth of gaming revenues through the development of high value customers, including the capture of market share from existing competitors.
He also maintains Pure Canadian Gaming’s player database and monitors players’ visits and preferences, to tailor marketing campaigns, craft the player experience, develop relationships and ensure return visits.Tony has over 15 years of experience in the casino gaming industry from various roles including Games Manager, when he managed onboard casinos for Royal Caribbean International and Celebrity cruise lines. Tony also most recently worked at Gateway Casinos Alberta as Business Development Manager.
Tony studied Business Management at Douglas College in British Columbia.